You're not just posting. You're producing. 🎬
The Social Media Producers is a home for the authors, makers, and small creative businesses who do way more than "post." You write it, script it, design it, and strategize all of it. That's not content creation. That's a full production. And this is the place built for how you actually work.
The face behind the feed
Hey, I'm Raewyn. 👋
I'm a social media strategist and educator, and a full-time believer that growing online was never meant to feel like a second job. I help creatives and small businesses show up, connect, and actually enjoy the process. Hot pink optional, but very encouraged. 💗
How I got here
Years ago, I took a publishing summit's quiet little Instagram account and grew it from the ground up. It became a case study, then a teaching method, then kind of my whole entire thing.
Somewhere along the way I realized the strategy the big brands use isn't a secret. It's just rarely translated for the rest of us. So that became my job: taking the fancy marketing playbook and making it doable, human, and honestly a little magical for creatives who are already wearing every other hat.
I don't believe in fake urgency, guru speak, or dancing for the algorithm. I believe in connection over perfection, collaboration over competition, and the quiet power of showing up as yourself.
A few true things about me
Welcome to The Social Media Producers 🎬
This is home base for the challenges, the courses, and the community. Because you're not just posting. You're producing. And I would genuinely love to help you own it.